I make content that sells your brand.

Personality-led video and photo content across health & wellness, sport, apps, food, home, travel, finance and fashion. No script-read energy, no studio gloss, just a real person your audience already trusts.

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Content made for brands across

Health & Wellness Sport & Golf Apps & Platforms Food & Drink Home & Lifestyle Travel & Hospitality Finance Fashion

Open for new briefs Based in York, UK

Get to know me

Family sits at the centre of how I live, and how I work.

I'm a UK-based UGC creator, husband to Beth and dad to Poppy. That shapes the content I make: real, warm, and recognisable to the people watching.

Before UGC, I spent 13 years as a golf professional and 10 years as a personal trainer and online fitness coach. Two decades of talking to people about things they genuinely want to get better at, on camera and off. It gave me three things brands care about: I can hold a lens without freezing, I can explain a product without sounding like an advert, and I understand health, wellness, lifestyle and performance from the inside.

The work I do best has a person in it. Personality-led campaigns, family life, fitness, wellness, golf and modern dad lifestyle. I bring energy and a clear point of view to every brief, because the brands that win on social are the ones whose audience feels like they know someone there.

13Years as a golf professional

10Years as a personal trainer & online coach

50Brands worked with, and counting

Why UGC

Real faces outperform polished ads.

UGC is a chance to put my ability in front of a camera to work for your product. I've made content for years, first for my own platform as a golf professional, now for 50 brands and counting, across health, sport, apps, food, lifestyle, travel, finance and fashion. It's a chance to be creative, have fun, and make a brand stand out in a way that still feels authentic.

People trust people, not brands.

Your audience scrolls past the polished ad and stops on the face that looks like theirs. UGC borrows the credibility a brand cannot buy for itself.

80% of consumers trust user-generated content more than traditional advertising.

It converts, not just impresses.

Real faces and real use cases close the gap between interest and purchase: bottom-of-funnel content dressed as top-of-funnel content.

Product pages featuring UGC see conversion lifts averaging 37%, rising to 44% in beauty, electronics and home goods.

It costs less and works harder.

One creator produces in a week what a studio shoot delivers in a month, at a fraction of the budget, with more variations to test.

Campaigns using UGC creative report cost per acquisition 20 to 50% lower than professionally produced assets.

The platforms reward it.

TikTok, Instagram and Meta feeds are built for native content. Content that looks like an ad gets treated like one.

UGC-style ads outperform polished brand creative by 6.9x on Facebook and 4x on TikTok.

What I create for

Wherever the brief takes me.

50 brands and counting, across 8 industries. The language customers use, the objections that stop them buying, the difference between content that looks good and content that sells.

Health & Wellness

Supplements, coaching, real results

Sport & Golf

Kit, performance gear, on-course content

Apps & Platforms

Explainers, downloads, sign-ups

Home & Lifestyle

Interiors, renovation, real reveals

Travel & Hospitality

Hotels, resorts, real stays

Food & Drink

Unboxings, taste tests, kitchen content

Finance

Fintech explainers, real use cases

Fashion

Try-ons, fit checks, everyday wear

That's not a fixed list. If your brand doesn't sit neatly in one of the categories above, the method still applies: I learn how your customer talks, find the moment your product matters to them, and make content that fits your brand as though it came from inside it.

Selected work