/* =========================================================
   Paul Stancliffe — UGC Creator Portfolio
   ========================================================= */

:root{
  --ink:#161410;
  --ink-soft:#3a362e;
  --cream:#efe3c8;
  --cream-deep:#e2cd9e;
  --paper:#faf6ec;
  --olive:#454f22;
  --olive-light:#5c6b2c;
  --black-panel:#141310;
  --gold:#d7b158;
  --pill-yellow:#f3df44;
  --pill-blue:#7e97a8;
  --pill-red:#8c2e26;
  --pill-teal:#2f5d59;
  --line: rgba(20,19,16,0.12);
  --radius: 18px;
  --radius-sm: 10px;
  --shadow: 0 20px 45px -20px rgba(20,19,16,0.35);
  --maxw: 1180px;
  --serif-weight: 800;
}

*,*::before,*::after{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
body{
  margin:0;
  font-family:"Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
  color:var(--ink);
  background:var(--paper);
  -webkit-font-smoothing:antialiased;
  line-height:1.5;
}

img{ max-width:100%; display:block; }
a{ color:inherit; text-decoration:none; }
ul{ margin:0; padding:0; list-style:none; }
button{ font-family:inherit; cursor:pointer; }

.wrap{
  max-width:var(--maxw);
  margin:0 auto;
  padding:0 28px;
}

h1,h2,h3,h4{
  font-family:"Archivo", "Inter", sans-serif;
  font-weight:800;
  letter-spacing:-0.01em;
  line-height:1.05;
  margin:0;
  text-transform:uppercase;
}

.eyebrow{
  display:inline-flex;
  align-items:center;
  gap:8px;
  font-size:0.78rem;
  font-weight:700;
  letter-spacing:0.14em;
  text-transform:uppercase;
  color:var(--olive);
}
.eyebrow::before{
  content:"";
  width:22px;
  height:2px;
  background:var(--olive);
  display:inline-block;
}

section{ position:relative; }

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;
  align-items:center;
  gap:10px;
  padding:15px 26px;
  border-radius:100px;
  font-weight:700;
  font-size:0.95rem;
  letter-spacing:0.01em;
  border:2px solid transparent;
  transition:transform .18s ease, background .18s ease, color .18s ease, border-color .18s ease;
  white-space:nowrap;
}
.btn:hover{ transform:translateY(-2px); }
.btn-primary{ background:var(--ink); color:var(--cream); }
.btn-primary:hover{ background:var(--olive); }
.btn-outline{ border-color:var(--ink); color:var(--ink); }
.btn-outline:hover{ background:var(--ink); color:var(--cream); }
.btn-light{ background:var(--cream); color:var(--ink); }
.btn-light:hover{ background:var(--paper); }
.btn-gold{ background:var(--gold); color:var(--black-panel); }
.btn-gold:hover{ background:#e8c979; }

/* ---------- Nav ---------- */
.nav{
  position:sticky; top:0; z-index:50;
  background:rgba(250,246,236,0.9);
  backdrop-filter:blur(10px);
  border-bottom:1px solid var(--line);
}
.nav .wrap{
  display:flex; align-items:center; justify-content:space-between;
  padding-top:16px; padding-bottom:16px;
}
.brand{ display:flex; flex-direction:column; line-height:1.1; }
.brand strong{ font-family:"Archivo",sans-serif; font-weight:800; font-size:1.05rem; text-transform:uppercase; letter-spacing:0.02em;}
.brand span{ font-size:0.68rem; letter-spacing:0.16em; text-transform:uppercase; color:var(--ink-soft); margin-top:2px;}

.nav-links{ display:flex; align-items:center; gap:30px; }
.nav-links a{
  font-size:0.9rem; font-weight:600; color:var(--ink-soft);
  position:relative; padding:4px 0;
}
.nav-links a:hover{ color:var(--ink); }
.nav-cta{ display:flex; align-items:center; gap:18px; }
.nav-social{ display:flex; gap:12px; }
.nav-social a{
  width:34px; height:34px; border-radius:50%;
  display:flex; align-items:center; justify-content:center;
  border:1px solid var(--line); color:var(--ink);
}
.nav-social a:hover{ background:var(--ink); color:var(--cream); border-color:var(--ink); }
.nav-social svg{ width:16px; height:16px; }

.menu-toggle{
  display:none; background:none; border:1px solid var(--line); border-radius:10px;
  padding:9px; color:var(--ink); align-items:center; justify-content:center;
}
.menu-toggle svg{ width:20px; height:20px; display:block; }

.mobile-nav{
  position:fixed; inset:0; z-index:60;
  background:var(--paper);
  display:flex; flex-direction:column; justify-content:center; gap:34px;
  padding:40px;
  transform:translateY(-100%);
  transition:transform .35s ease;
}
.mobile-nav.open{ transform:translateY(0); }
.mobile-nav nav{ display:flex; flex-direction:column; gap:22px; }
.mobile-nav nav a{
  font-family:"Archivo",sans-serif; font-weight:800; font-size:2rem; text-transform:uppercase;
  color:var(--ink);
}
.mobile-nav .btn{ align-self:flex-start; }
.mobile-nav-social{ display:flex; gap:24px; font-size:0.9rem; font-weight:700; color:var(--ink-soft); }

/* ---------- Hero ---------- */
.hero{
  background:linear-gradient(180deg, var(--cream) 0%, var(--cream) 62%, var(--paper) 62%);
  padding:70px 0 0;
  overflow:hidden;
}
.hero .wrap{
  display:grid;
  grid-template-columns:1.05fr 0.95fr;
  gap:48px;
  align-items:center;
}
.hero-copy h1{
  font-size:clamp(2.5rem, 5vw, 3.6rem);
  margin-top:18px;
}
.hero-copy h1 em{
  font-style:normal;
  color:var(--olive);
}
.hero-copy p{
  font-size:1.08rem;
  color:var(--ink-soft);
  max-width:520px;
  margin-top:20px;
}
.hero-actions{
  display:flex; gap:16px; margin-top:32px; flex-wrap:wrap;
}
.hero-clients{
  margin-top:46px;
  padding-top:26px;
  border-top:1px solid rgba(20,19,16,0.18);
}
.hero-clients p{
  font-size:0.72rem;
  letter-spacing:0.14em;
  text-transform:uppercase;
  color:var(--ink-soft);
  margin:0 0 14px;
  font-weight:700;
}
.tag-row{
  display:flex; flex-wrap:wrap; gap:10px;
}
.tag{
  display:inline-flex; align-items:center;
  padding:8px 15px;
  border-radius:100px;
  border:1px solid rgba(20,19,16,0.22);
  font-size:0.82rem; font-weight:700;
  color:var(--ink);
  background:rgba(250,246,236,0.5);
}

.hero-media{ position:relative; }
.hero-photo-frame{
  border-radius:26px;
  overflow:hidden;
  box-shadow:var(--shadow);
  transform:rotate(1.5deg);
  border:8px solid var(--paper);
}
.hero-photo-frame img{ width:100%; height:640px; object-fit:cover; }
.hero-badge{
  position:absolute;
  left:-18px; bottom:34px;
  background:var(--black-panel);
  color:var(--cream);
  padding:16px 20px;
  border-radius:16px;
  box-shadow:var(--shadow);
  display:flex; align-items:center; gap:12px;
  transform:rotate(-3deg);
}
.hero-badge .dot{
  width:10px; height:10px; border-radius:50%; background:#5fd67a;
  box-shadow:0 0 0 4px rgba(95,214,122,0.25);
}
.hero-badge strong{ display:block; font-size:0.82rem; text-transform:uppercase; letter-spacing:0.06em; }
.hero-badge span{ display:block; font-size:0.72rem; color:#cfc9b8; margin-top:2px;}

/* ---------- About ---------- */
.about{ padding:110px 0; background:var(--paper); }
.about .wrap{
  display:grid; grid-template-columns:0.8fr 1.2fr; gap:64px; align-items:center;
}
.about-photo{
  border-radius:22px; overflow:hidden; box-shadow:var(--shadow);
}
.about-photo img{ width:100%; height:100%; object-fit:cover; }
.about-photo video{ width:100%; height:100%; object-fit:cover; display:block; background:#000; }
.about-copy h2{ font-size:clamp(2rem,3.4vw,2.7rem); margin-top:14px; }
.about-copy p{ margin-top:20px; color:var(--ink-soft); font-size:1.03rem; max-width:640px; }
.about-facts{
  margin-top:36px;
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:20px;
}
.fact{
  border:1px solid var(--line);
  border-radius:16px;
  padding:20px 18px;
}
.fact strong{
  display:block; font-family:"Archivo",sans-serif; font-size:1.7rem; font-weight:800; color:var(--olive);
}
.fact span{ display:block; margin-top:6px; font-size:0.85rem; color:var(--ink-soft); }

/* ---------- Why UGC ---------- */
.why{
  background:var(--cream-deep);
  padding:100px 0;
}
.why-head{ max-width:760px; }
.why-head h2{ font-size:clamp(2.2rem,4.6vw,3.4rem); margin-top:16px; }
.why-head p{ margin-top:20px; font-size:1.08rem; color:var(--ink-soft); }

.why-grid{
  margin-top:56px;
  display:grid;
  grid-template-columns:repeat(4,1fr);
  gap:1px;
  background:rgba(20,19,16,0.16);
  border:1px solid rgba(20,19,16,0.16);
  border-radius:20px;
  overflow:hidden;
}
.why-card{
  background:var(--cream-deep);
  padding:34px 28px;
}
.why-card h3{
  font-size:1.05rem;
  text-transform:none;
  font-weight:800;
  margin-bottom:12px;
}
.why-card p{ font-size:0.92rem; color:var(--ink-soft); margin:0 0 16px; }
.why-stat{
  font-size:0.86rem;
  font-style:italic;
  color:var(--ink);
  border-top:1px solid rgba(20,19,16,0.16);
  padding-top:14px;
  font-weight:600;
}

/* ---------- Sectors ---------- */
.sectors{ padding:110px 0; background:var(--paper); }
.section-head{
  display:flex; justify-content:space-between; align-items:flex-end; gap:30px; flex-wrap:wrap;
}
.section-head h2{ font-size:clamp(2.1rem,4.2vw,3rem); margin-top:16px; max-width:640px; }
.section-head p.lead{ max-width:420px; color:var(--ink-soft); font-size:1rem; }

.industry-grid{
  margin-top:54px;
  display:grid;
  grid-template-columns:repeat(4,1fr);
  gap:18px;
}
.industry-tile{
  border-radius:18px;
  padding:26px 24px;
  min-height:150px;
  display:flex; flex-direction:column; justify-content:flex-end;
  gap:8px;
}
.industry-tile h3{
  font-size:1.05rem; text-transform:none; font-weight:800;
}
.industry-tile p{
  font-size:0.88rem; margin:0; opacity:0.85;
}
.tile-cream{ background:var(--cream-deep); color:var(--ink); }
.tile-olive{ background:var(--olive); color:var(--cream); }
.tile-black{ background:var(--black-panel); color:var(--cream); }

.sector-pill{
  display:inline-block;
  font-size:0.68rem; font-weight:800; letter-spacing:0.08em; text-transform:uppercase;
  padding:6px 12px; border-radius:100px; margin-bottom:10px;
}
.pill-yellow{ background:var(--pill-yellow); color:var(--black-panel); }
.pill-blue{ background:var(--pill-blue); color:#fff; }
.pill-dark{ background:var(--black-panel); color:var(--pill-yellow); }
.pill-red{ background:var(--pill-red); color:#fff; }
.pill-teal{ background:var(--pill-teal); color:#fff; }

.sectors-more{
  margin-top:28px;
  padding:22px 26px;
  border:1px dashed var(--line);
  border-radius:16px;
  color:var(--ink-soft);
  font-size:0.95rem;
}
.sectors-more strong{ color:var(--ink); }

/* ---------- Portfolio ---------- */
.portfolio{ padding:110px 0; background:var(--black-panel); color:var(--cream); }
.portfolio .eyebrow{ color:var(--gold); }
.portfolio .eyebrow::before{ background:var(--gold); }
.portfolio .section-head h2{ color:#fff; }
.portfolio .section-head p.lead{ color:#cfc9b8; }

.reel-grid{
  margin-top:54px;
  display:grid;
  grid-template-columns:repeat(4,1fr);
  gap:24px;
}
.reel-card{
  background:#1d1b16;
  border-radius:22px;
  padding:14px 14px 20px;
  border:1px solid rgba(255,255,255,0.08);
}
.reel-frame{
  position:relative;
  border-radius:16px;
  overflow:hidden;
  aspect-ratio:9/16;
  background:#000;
}
.reel-frame img{ width:100%; height:100%; object-fit:cover; opacity:0.92; }
.reel-frame video{ width:100%; height:100%; object-fit:cover; display:block; background:#000; }
.reel-play{
  position:absolute; inset:0;
  display:flex; align-items:center; justify-content:center;
  background:linear-gradient(180deg, rgba(0,0,0,0.05), rgba(0,0,0,0.55));
  border:none; padding:0; width:100%;
}
.reel-play .play-icon{
  width:58px; height:58px; border-radius:50%;
  background:rgba(250,246,236,0.94);
  display:flex; align-items:center; justify-content:center;
  transition:transform .2s ease;
}
.reel-play:hover .play-icon{ transform:scale(1.08); }
.reel-play svg{ width:20px; height:20px; margin-left:3px; fill:var(--black-panel); }
.reel-tag{
  position:absolute; top:12px; left:12px;
  font-size:0.66rem; font-weight:800; letter-spacing:0.08em; text-transform:uppercase;
  padding:5px 10px; border-radius:100px;
}
.reel-meta{ padding-top:16px; }
.reel-meta .client{ font-family:"Archivo",sans-serif; font-weight:800; font-size:1.05rem; }
.reel-meta .sector{ font-size:0.8rem; color:#a9a290; margin-top:4px; }

.reel-note{
  margin-top:40px;
  display:flex; align-items:center; gap:14px;
  color:#cfc9b8; font-size:0.92rem;
  padding:18px 22px;
  border:1px dashed rgba(255,255,255,0.22);
  border-radius:14px;
}
.reel-note svg{ width:20px; height:20px; flex:none; fill:var(--gold); }

/* Behind the reel gallery */
.bts{ margin-top:70px; }
.bts-head{ display:flex; justify-content:space-between; align-items:flex-end; gap:20px; flex-wrap:wrap; }
.bts-head h3{ text-transform:none; font-size:1.4rem; color:#fff; }
.bts-head p{ color:#a9a290; font-size:0.9rem; max-width:360px; }
.bts-strip{
  margin-top:26px;
  display:grid;
  grid-auto-flow:column;
  grid-auto-columns:200px;
  gap:16px;
  overflow-x:auto;
  padding-bottom:8px;
}
.bts-strip img{
  width:200px; height:266px; object-fit:cover; border-radius:14px;
}

/* ---------- Stats band ---------- */
.stats{
  background:var(--olive);
  color:var(--cream);
  padding:56px 0;
}
.stats .wrap{
  display:grid; grid-template-columns:repeat(4,1fr); gap:24px; text-align:center;
}
.stats strong{
  display:block; font-family:"Archivo",sans-serif; font-weight:800; font-size:2.2rem;
}
.stats span{ display:block; margin-top:8px; font-size:0.85rem; color:#dfe3cf; }

/* ---------- Pricing ---------- */
.pricing{ padding:110px 0; background:var(--paper); }
.pricing-grid{
  margin-top:54px;
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:24px;
}
.price-card{
  border-radius:22px;
  padding:36px 30px;
  background:var(--black-panel);
  color:#fff;
  display:flex; flex-direction:column;
  border:1px solid rgba(255,255,255,0.06);
}
.price-card.featured{ background:var(--olive); transform:translateY(-10px); box-shadow:var(--shadow); }
.price-tier{
  font-size:0.72rem; font-weight:800; letter-spacing:0.12em; text-transform:uppercase;
  color:var(--gold);
}
.price-card.featured .price-tier{ color:#f2e6bd; }
.price-amount{
  font-family:"Archivo",sans-serif; font-weight:800; font-size:2.6rem; margin-top:16px;
}
.price-amount sup{ font-size:1rem; font-weight:600; margin-left:4px; color:#c8c2b0;}
.price-list{ margin-top:22px; flex:1; }
.price-list li{
  padding:10px 0; border-top:1px solid rgba(255,255,255,0.12);
  font-size:0.92rem; color:#e5e1d4;
  display:flex; gap:10px; align-items:flex-start;
}
.price-list li:first-child{ border-top:none; }
.price-list svg{ width:15px; height:15px; margin-top:3px; flex:none; fill:var(--gold); }
.price-card .btn{ margin-top:26px; justify-content:center; width:100%; }
.price-note{
  margin-top:26px; color:var(--ink-soft); font-size:0.88rem; max-width:560px;
}

/* ---------- Contact ---------- */
.contact{ padding:110px 0 100px; background:var(--cream); }
.contact .wrap{
  display:grid; grid-template-columns:0.9fr 1.1fr; gap:56px;
}
.contact-info h2{ font-size:clamp(2.1rem,4.2vw,3rem); margin-top:16px; }
.contact-info p{ margin-top:18px; color:var(--ink-soft); max-width:420px; }
.contact-list{ margin-top:34px; display:flex; flex-direction:column; gap:16px; }
.contact-list a, .contact-list div{
  display:flex; align-items:center; gap:14px;
  font-weight:700; font-size:1rem;
}
.contact-list .icon{
  width:42px; height:42px; border-radius:50%; background:var(--ink);
  color:var(--cream); display:flex; align-items:center; justify-content:center; flex:none;
}
.contact-list .icon svg{ width:18px; height:18px; }
.sign-off{
  margin-top:34px; font-size:0.86rem; color:var(--ink-soft);
}

.contact-form{
  background:var(--paper);
  border-radius:22px;
  padding:40px;
  box-shadow:var(--shadow);
}
.form-row{ display:grid; grid-template-columns:1fr 1fr; gap:18px; }
.field{ margin-bottom:18px; }
.field label{
  display:block; font-size:0.78rem; font-weight:700; text-transform:uppercase; letter-spacing:0.06em;
  margin-bottom:8px; color:var(--ink-soft);
}
.field input, .field select, .field textarea{
  width:100%; border:1px solid var(--line); border-radius:10px;
  padding:13px 14px; font-family:inherit; font-size:0.95rem; background:#fff;
  color:var(--ink);
}
.field textarea{ resize:vertical; min-height:110px; }
.field input:focus, .field select:focus, .field textarea:focus{
  outline:2px solid var(--olive); outline-offset:1px;
}
.form-foot{ display:flex; align-items:center; justify-content:space-between; gap:20px; margin-top:6px; flex-wrap:wrap; }
.form-foot p{ font-size:0.82rem; color:var(--ink-soft); margin:0; }
.form-msg{ margin-top:16px; font-size:0.9rem; font-weight:700; display:none; }
.form-msg.show{ display:block; }

/* ---------- Footer ---------- */
footer{ background:var(--black-panel); color:#a9a290; padding:44px 0; }
footer .wrap{
  display:flex; justify-content:space-between; align-items:center; flex-wrap:wrap; gap:16px;
}
footer .foot-brand{ color:#fff; font-family:"Archivo",sans-serif; font-weight:800; letter-spacing:0.02em; }
footer .foot-links{ display:flex; gap:22px; flex-wrap:wrap; font-size:0.85rem; }
footer .foot-links a:hover{ color:#fff; }
footer small{ display:block; margin-top:6px; font-size:0.78rem; }

/* ---------- Lightbox ---------- */
.lightbox{
  position:fixed; inset:0; background:rgba(10,9,7,0.86);
  display:none; align-items:center; justify-content:center; z-index:100;
  padding:30px;
}
.lightbox.open{ display:flex; }
.lightbox-inner{
  background:#141310; border-radius:20px; overflow:hidden;
  max-width:420px; width:100%;
  box-shadow:0 30px 60px rgba(0,0,0,0.5);
}
.lightbox-media{ aspect-ratio:9/16; background:#000; }
.lightbox-media img{ width:100%; height:100%; object-fit:cover; }
.lightbox-body{ padding:22px 24px 26px; color:#fff; }
.lightbox-body .client{ font-family:"Archivo",sans-serif; font-weight:800; font-size:1.15rem; }
.lightbox-body p{ color:#cfc9b8; font-size:0.88rem; margin-top:10px; }
.lightbox-close{
  position:absolute; top:18px; right:18px;
  width:40px; height:40px; border-radius:50%; background:rgba(250,246,236,0.12);
  border:none; color:#fff; display:flex; align-items:center; justify-content:center;
}
.lightbox-close:hover{ background:rgba(250,246,236,0.22); }
.lightbox-close svg{ width:18px; height:18px; fill:#fff; }

/* ---------- Reveal animation ---------- */
.reveal{ opacity:0; transform:translateY(18px); transition:opacity .7s ease, transform .7s ease; }
.reveal.in{ opacity:1; transform:none; }

/* ---------- Responsive ---------- */
@media (max-width: 980px){
  .nav-links{ display:none; }
  .menu-toggle{ display:flex; }
  .nav-cta-btn{ display:none; }
  .hero .wrap{ grid-template-columns:1fr; }
  .hero-photo-frame img{ height:440px; }
  .about .wrap{ grid-template-columns:1fr; }
  .about-facts{ grid-template-columns:repeat(3,1fr); }
  .why-grid{ grid-template-columns:repeat(2,1fr); }
  .industry-grid{ grid-template-columns:repeat(2,1fr); }
  .reel-grid{ grid-template-columns:repeat(2,1fr); }
  .stats .wrap{ grid-template-columns:repeat(2,1fr); }
  .pricing-grid{ grid-template-columns:1fr; }
  .price-card.featured{ transform:none; }
  .contact .wrap{ grid-template-columns:1fr; }
  .form-row{ grid-template-columns:1fr; }
}
@media (max-width: 560px){
  .wrap{ padding:0 20px; }
  .hero{ padding-top:44px; }
  .hero-badge{ left:14px; }
  .about-facts{ grid-template-columns:1fr; }
  .why-grid{ grid-template-columns:1fr; }
  .industry-grid{ grid-template-columns:1fr; }
  .reel-grid{ grid-template-columns:1fr; }
  .stats .wrap{ grid-template-columns:1fr; }
  footer .wrap{ flex-direction:column; align-items:flex-start; }
}